Our Mission

At Element, our mission revolves around placing Family First and taking immense pride in our work. We understand the significance of family values, and this ethos permeates every facet of our New Product Development journey. With unwavering dedication, we channel our passion into crafting innovative solutions that not only elevate businesses but also enhance the lives of families and individuals. Our commitment to excellence drives us to consistently create products that we can be proud of, ensuring that each endeavor is a reflection of our values and a testament to our relentless pursuit of quality. Through our work, we aspire to make a lasting impact that resonates within families and communities, all while nurturing an environment where both our team and clients feel like an extension of our own family.

Leadership Team

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Adam Carter

Adam is a seasoned visionary in the realm of product development with an impressive track record spanning over 15 years. His multidisciplined expertise encompasses design, engineering, sourcing, along with supporting patent and product liability law. Adam's track record is a testament to his unwavering commitment to delivering unmatched innovation, underscored by a multitude of awards recognizing his groundbreaking contributions. His commitment to every facet of the product development lifecycle, from conception to market, has not only driven success but has also set new standards for excellence in the industry. Adam's wealth of experience and holistic approach make him an indispensable asset, ensuring your product journey is guided by a true master of his craft.

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Beau Terrell

Beau is an accomplished product designer boasting a wealth of experience spanning over 15 years in the realm of innovation. From his earliest sketches to the refined art of parametric modeling, Beau has meticulously sculpted ideas into tangible marvels. His expertise comes alive in the meticulous crafting of concept development that seamlessly bridge imagination and reality. Beau's expansive portfolio extends beyond creation, encompassing a diverse range of retail products, where his designs have resonated both aesthetically and functionally. With Beau as your guide, you'll embark on a design journey that benefits from his many years of expertise and artistry. Your product's design journey is not just a process — it's a masterpiece in the making.

Product Experience

Consumer Products

  • Indoor Cooking Appliances
  • Outdoor Cooking Products
  • Automotive Accessories
  • Wild Game and Fish Feeders
  • Lawn and Garden
  • Fire Pits
  • Outdoor Products and Bags
  • Experiential Marketing
  • Tradeshow Exhibits

Industrial Design & Engineering

  • Conceptualization
  • Market Research
  • Feasibility Studies
  • Patent Development
  • 3D Modelling
  • Prototyping
  • Design Optimization
  • Product Cost Analysys
  • Testing and Validation

Factory Sourcing

  • International Factory Sourcing
  • Domestic Factory Sourcing
  • Shipping Logistics
  • Product Certification
  • Regulatory Compliance
  • Marketing Support
  • Product Cost - Value Analysis
  • Performance Evaluation
  • Risk Assesment

Products - Store Placement

  • Walmart
  • Academy Sports
  • Lowes Home Improvement
  • The Home Depot
  • Sam's Club
  • Amazon
  • Tractor Supply
  • Bass Pro/ Cabelas
  • Ace Hardware
  • Dick's Sporting Goods
  • Menards
  • Scheels
  • and many more...

Products - Featured In

  • Popular Mechnics x2
  • Popular Science
  • Food Network
  • Forbes
  • Fox News
  • Appliance Magazine
  • Tailgater Magazine
  • Family Handman Magazine
  • QVC
  • USA Today
  • and many more...

Accolades and Milestones

From Team Members' Previous Roles

  • Patents - 30+ Design and Utility Patents and Applications
  • IDEA Award – Industrial Designers Society of America
  • VESTA Award – Hearth and Home Magazine
  • The Home Depot Innovation Award 2020
  • Good Housekeeping Seal of Approval
  • Home Improvement Executive Innovation Awards - 1st Place (x2)